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Sunday, February 24, 2019

#1 Pez

Pez was first marketed as a compressed peppermint sweet in Vienna, Austria, in 1927 by Eduard Haas III. The name PEZ is an abbreviation of PfeffErminZ (German for peppermint). Haas created the peppermints using family owned baking powders, and decided to serve the mints in small, hand-size containers. He manufactured a small tin to hold the mints, similar to the modern Altoids tins. The first Pez mint dispensers, known as "regulars," were similar in shape to a cigarette lighter, and dispensed an adult breath mint marketed as an alternative to tobacco. They were invented by Oscar Uxa. Haas Food Manufacturing Corporation of Vienna was the first to sell Pez products. World War II slowed marketing and production. In 1945, manufacturers devised and promoted the Pez Box Regular. In 1952 Eduard Haas introduced his product to the United States, and Curtis Allina headed Pez's U.S. business. In 1955, the Pez company placed heads on the dispensers and marketed them for children. Santa Claus and Mickey Mouse were among the first character dispensers.