#2 Curtiss Candy Company

As Richard Sandomir of The New York Times pointed out, "For 85 years, Babe Ruth, the slugger, and Baby Ruth, the candy bar, have lived parallel lives in which it has been widely assumed that the latter was named for the former. The confection's creator, the Curtiss Candy Company, never admitted to what looks like an obvious connection – especially since Ruth hit 54 home runs the year before the first Baby Ruth was devoured. Had it done so, Curtiss would have had to compensate Ruth. Instead, it eventually insisted the inspiration was "Baby Ruth" Cleveland, the daughter of President Grover Cleveland. But it is an odd connection that makes one wonder at the marketing savvy of Otto Schnering, the company's founder."