Etch A Sketch (& Toy Story 2)

However, the company recovered with the prudent decision to agree to again have an Etch A Sketch appear in an animated feature film – this time in Toy Story 2. This scene featured an Etch A Sketch being used to present sketches related to the investigation of Woody's kidnapping. At 45 seconds, the scene in question was much longer than the scene in the original movie. The exposure from the highly successful Pixar movie resulted in sales of the toy increasing by 20 percent and ensured the survival of the company.