Etch A Sketch (& Toy Story Movie)

The Food and Drug Administration responded that the toy had been redesigned, replacing the glass plate with plastic. In 1995, the Etch A Sketch toy was featured in the original Toy Story movie, in a scene where a sentient one performs a "quick draw" duel with Woody. This 12-second feature had been enough to give a significant sales boost, requiring the production line to work overtime to meet demand. By 1999, the company had again fallen into severe financial trouble from canceled orders of various products, reaching a point where the solvency of the company was in question.