Everlast Boxing (start)

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast". Everlast expanded into supplying a wide range of sports equipment. The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds. It subsequently sponsored Roberto Duran, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand.