Green Giant (new peas)

The company went to the brands for which it canned and found that none of them wanted to sell the new peas. So Minnesota Valley decided to sell them under its own label. Rather than apologize for the size of the peas, they decided to emphasize it. They named the peas 'Green Giant.'" The original mascot had very little in common with the familiar green figure of today: he was a scowling caveman wearing a bearskin rather than foliage (this original concept actually owed much to a dark Brothers Grimm fairy tale, Der Bärenhäuter – Bearskin).