Green Giant (renamed)

The company was renamed to the Green Giant Company in 1950. In 1979 it merged with the Pillsbury Company; in 2001, the group was acquired by General Mills. In 2015, General Mills sold the brand to B&G Foods for $765 million in cash. In Canada the brand Le Sieur has been used since at least 1964, instead of Le Sueur – presumably to avoid the implications of the French word sueur (= 'sweat').