Amazon Books (first store)

The first Amazon Books store, located at the University shopping center in Seattle, Washington, opened on November 2, 2015. The store has been described as the first permanent store from Amazon, who opened pop-up shops and pickup outlets on several university campuses in 2015. In February 2016, tech news website Re/code reported that longtime Amazon executive Steve Kessel was leading the retail store initiative, having previously been part of the team to launch the first Amazon Kindle e-reader.