Jim Henson (join Sesame Street)

Henson was initially reluctant, but he agreed to join Sesame Street for social goals. He also agreed to waive his performance fee for full ownership of the Sesame Street Muppets and to split any revenue they generated with the Children's Television Workshop, the series' non-profit producer. The Muppets were a crucial part of the show's popularity and it brought Henson national attention. In early research, the Muppet segments of the show scored high, and more Muppets were added during the first few seasons. The Muppets were effective teaching tools because children easily recognized them, they were predictable, and they appealed to adults and older siblings.