FAST FOOD FRANCHISES TO INVEST IN

**Sandwiches--Recent years have heralded an increase in the popularity of ‘gourmet’ fast food, and sandwich franchises have attempted to capitalize on this. Although these are more expensive than standard fast food franchises they are more likely to attract foodie style customers. **Confectionary items--U.S confectionary market see an increase in sales to the tune of around six billion dollars, proving that the American tooth is sweeter than ever. Chocolate is rated as the most sought after confectionary item. **Ethnic cuisine--Over three quarters of Americans eat ethnic cuisine at least once a month, the most popular choices being Chinese and Mexican food. **Juice bars--Juice bars have increased in popularity with the rise of the health-minded fast food consumer. Juice bars attract customers who seek more wholesome products that are marketed for their nutritional benefits. **Chicken--There was once a time when the fast-food chicken industry only meant greasy, fried chicken, but the recent rise of chicken as a healthy alternative grilled chicken, chicken salads, wraps etc.. In recent years chicken has been cheaper to purchase, making a chicken franchise an attractive investment. **Pizza--According to a recent survey pizza is the third most popular food in the United States. They’re variable, cheap and crucially one pizza feeds a whole group of people, which is perfect for attracting the family market. A pizza franchise would be the perfect place for your investment. **Hamburgers--The hamburger is a huge cornerstone of the American culinary spectrum and McDonald’s no.1 selling meal worldwide is a hamburger with fries. Of the top twenty fast food restaurants in the U.S., eight sell hamburgers, and hamburger franchises are accountable for around a third of the market shares for quick service restaurants. Pizza shops, in second place, account for less than half as much. Hamburgers can be marketed towards customers who prefer gourmet options with more eclectic ingredients, or served as a basic cheap and cheerful option to customers who prefer a classic fast food option. This flexibility of course allows franchises to reach out to a wider market.