Goldfish Cracker

Goldfish are fish-shaped cheese crackers manufactured by Pepperidge Farm which is a division of the Campbell Soup Company. The crackers have been available in several varieties and, since 1962, 40% of the crackers contain a small imprint of an eye and a smile. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", the slogan being reinforced by Finn, the mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties. Originally invented by Oscar J. Kambly at Swiss biscuit manufacturer Kambly in 1958, Goldfish snacks were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin.