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Wednesday, March 6, 2019
#2 Tires
Because of its superiority in handling and fuel economy, use of this technology quickly spread throughout Europe and Asia. In the U.S., the outdated bias-ply tire construction persisted, with market share of 87% as late as 1967. Delay was caused by tire and automobile manufacturers in America "concerned about transition costs." In 1968, Consumer Reports, an influential American magazine, acknowledged the superiority of radial construction, setting off a rapid decline in Michelin's competitor technology. Even in the U.S., the radial tire now has a market share of 100% in automobiles. Today, over 1 billion tires are produced annually in over 400 tire factories.