Bottled Water (ups and downs)

In the United States, the popularity of bottled water declined in the early 20th century, when the advent of water chlorination reduced public concerns about water-borne diseases in municipal water supplies. However, it remained popular in Europe, where it spread to cafes and grocery stores in the second half of the century. In 1977, Perrier launched a successful advertisement campaign in the United States, heralding a rebirth in popularity for bottled water. Today, bottled water is the second most popular commercial beverage in the United States, with about half the domestic consumption as soft drinks.